Puffi wanted to have a quirky and friendly brand image. Drawing inspiration from the weave of the yarn, the logo features wavy letters with an accent "i" as a nod to fluffy yarn. Like their products, the brand wants to sport vivid colour palettes that spark joy to those who see them. Being a locally-made brand, sustainability is important as well. The products are still currently in development, testing various materials for a perfect mix between strength and eco-friendliness.
Puffi is still a work in progress and
we're currently working on developping a digital store front